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With the Canon Cinema EOS C-Series, Canon has built one of the most confusing, and also most useful, cinema camera lineups in the industry. There’s the C70, the C80, the C300 Mark III and the C500 Mark II. And then there’s the C400, and now newer models are entering the lineup too. Canon Cinema EOS…

Documentary filmmaking is one of those types of production where the camera needs to be ready for basically anything. That’s why the best cameras for documentary filmmaking aren’t simply the ones with the highest resolution. Picture the kind of day a documentary can throw at you. You might be inside a dark room at 8…

Canon vs Sony for video. It’s a debate that has probably started more arguments in camera forums than almost anything other than “Should you shoot LOG?” Both sides have their people. Sony people swear Sony is better. Canon people swear Canon is better. And then someone shows up with an ARRI and tells everyone they’re…

A lot of filmmakers spend a lot of time talking about cameras: Sony vs. Canon, RED vs. ARRI, 6K vs. 8K, full frame vs. Super 35. And yes, the camera matters. But when it comes to cinema lenses, here’s something you’ll hear from a lot of experienced cinematographers: the lens matters more than the camera.…

Should you rent or buy camera equipment? There is a moment every filmmaker experiences that brings the question up. You rent a camera, you use it, you love it, and then you start thinking, “Maybe I should just buy one.” Congratulations. You’ve entered the equipment rabbit hole. A few months later you’re looking at cinema…

Let’s just get this out of the way: Florida summer is hot. Not “it’s a little warm.” Hot. Shooting in the Florida heat requires preparation, not just for the camera, but for the people operating it. How hot? Hot enough that your camera operator is sweating through their shirt and your camera assistant is begging…

If you’re planning a production that needs camera equipment rental in South Florida, you have a lot going for you. You get beautiful locations, great weather (sometimes) and plenty of talented crew. Between the beaches, cities, suburbs, Everglades, luxury homes and industrial areas, you can make South Florida look like a lot of different places.…

South Florida is one of those places where you can shoot a tropical beach scene in the morning, a downtown commercial in the afternoon, and something that looks like another planet before dinner. And yes, the Everglades can do that. From Miami to Fort Lauderdale, Palm Beach, the Keys and beyond, the best places to…

Anamorphic lenses have been around for a very long time, but lately they seem to be everywhere. Independent filmmakers are shooting anamorphic. Commercials are shooting anamorphic. YouTube filmmakers are shooting anamorphic. And suddenly, affordable anamorphic lenses are coming from companies that didn’t even exist in the conversation a few years ago. So what’s going on?…

You may have heard that professional cameras should shoot 10-bit 4:2:2. And you may have wondered: “What does any of that actually mean?” Let’s fix that. 8-bit vs 10-bit The “bit” number describes how many levels of tonal information each color channel can represent. 8-bit gives you 256 levels per channel 10-bit gives you 1,024 levels…